{"id":88,"date":"2025-12-18T07:58:43","date_gmt":"2025-12-18T07:58:43","guid":{"rendered":"https:\/\/321brand.com\/the-local-flavour\/?page_id=88"},"modified":"2026-10-08T11:36:56","modified_gmt":"2026-10-08T11:36:56","slug":"about-us","status":"publish","type":"page","link":"https:\/\/321brand.com\/the-local-flavour\/about-us\/","title":{"rendered":"About us"},"content":{"rendered":"\t\t
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THE PEOPLE BEHIND
\nTHE LOCAL ESSENCE<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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The Local Essence was born from a simple idea: travellers deserve to experience the Canary Islands as they are truly lived by locals.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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Our mission is to redefine the way people explore the islands: <\/h5>\t\t\t\t<\/div>\n\t\t\t\t
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Through premium digital guides and curated itineraries that combine authenticity, style, and a genuine sense of belonging.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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We are a team of locals who grew up experiencing the islands beyond the obvious \u2014 understanding not only where to go, but how to truly live each place.<\/p>

Over time, what began as personal recommendations shared among friends evolved into a different way of seeing the islands. The Local Essence is the natural extension of that perspective: a way to bring together everything we know and share it with those seeking something more authentic, more intentional, and more deeply connected to the soul of the Canary Islands.<\/p>

For many visitors, the Canary Islands have become a collection of resorts and the same viewpoints repeated everywhere. But that\u2019s not the Canary Islands we know \u2014 and it\u2019s not the one we want to show.<\/p>

That\u2019s why, in October 2024, we decided to turn that idea into something real: the first locally made high quality guide that shows travellers how to live the islands through locals\u2019 eyes.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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Every recommendation, every route, and every flavour comes from real experience \u2014 and from a deep respect for the place we call home.<\/h5>\t\t\t\t<\/div>\n\t\t\t\t
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Because these are not just destinations.\u2028They are living, breathing islands \u2014 to be enjoyed responsibly, shared respectfully, and remembered deeply.<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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OUR TEAM<\/h2>\t\t\t\t<\/div>\n\t\t
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<\/span><\/span>Our commitment to sustainability<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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From day one, The Local Essence was born with a clear purpose \u2014 to protect what makes the Canary Islands truly special: their land, their people, and their way of life.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Our project isn\u2019t just about discovering new places, but about doing it responsibly \u2014 ensuring that every visit gives back more than it takes:<\/h5>\t\t\t\t<\/div>\n\t\t\t\t
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  • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/path><\/g><\/rect><\/clipPath><\/defs><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\tWe prioritise responsible travel. <\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t
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  • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/path><\/g><\/rect><\/clipPath><\/defs><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\tWe preserve our environment for the next generations.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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    We believe <\/span> tourism is a force for good \u2014 when it\u2019s conscious,<\/span> fair, and rooted in the community <\/span>. That\u2019s the flavour we want to share <\/span> with you.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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    OUR PARTNERS<\/h2>\t\t\t\t<\/div>\n\t\t
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    \"occidental\"<\/figure><\/div>
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    <\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

    THE PEOPLE BEHIND THE LOCAL ESSENCE The Local Essence was born from a simple idea: travellers deserve to experience the Canary Islands as they are truly lived by locals. Our mission is to redefine the way people explore the islands: Through premium digital guides and curated itineraries that combine authenticity, style, and a genuine sense […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-88","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/321brand.com\/the-local-flavour\/wp-json\/wp\/v2\/pages\/88","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/321brand.com\/the-local-flavour\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/321brand.com\/the-local-flavour\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/321brand.com\/the-local-flavour\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/321brand.com\/the-local-flavour\/wp-json\/wp\/v2\/comments?post=88"}],"version-history":[{"count":124,"href":"https:\/\/321brand.com\/the-local-flavour\/wp-json\/wp\/v2\/pages\/88\/revisions"}],"predecessor-version":[{"id":1304,"href":"https:\/\/321brand.com\/the-local-flavour\/wp-json\/wp\/v2\/pages\/88\/revisions\/1304"}],"wp:attachment":[{"href":"https:\/\/321brand.com\/the-local-flavour\/wp-json\/wp\/v2\/media?parent=88"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}